Apple under Steve Jobs was an unrivaled hype machine. Granted the hype was often earned based on a reputation for deliving innovative and useful products, even for creating new product categories. The product launches were magical and newsworthy. People wanted to attend and associate with them. But with all of the hype and customer loyalty did they ever have 9 million pre-orders? No, but Samsung has.
Galaxy S III 9 million Pre-Orders
The 9 million pre-ordered Galaxy S III’s are meaningful precisely because it is record setting. The Daily Mail reports that the iPhone 4S sold 4 million units over the first weekend. It took the Galaxy S II six months to sell its first 10 million units. Looks like Samsung has a hit on its hands and better hope that its 5 million / month capacity operates flawlessly.
Has Apple Been Samsunged?
As elegant as the Samsung devices are, they are not about to supplant Apple. Samsung is making devices, but doesn’t control an ecosystem such as the App Store. Nor does it have the penetration of complementary goods such as iPods, iTunes, or a comparable tablet. Apple has built a solidly defensible position. It just doesn’t have the market all to itself anymore. The Android ecosystem has improved and Samsung has proven they can build produts that create as much consumer interest as Apple.
The companies that have been Samsunged are the other Android developers. Samsung has delivered the most demanded Android based smartphones and tablets. According to IDC, Samsung now leads all manufacturers in smartphone market share and has five times more mareket share than its nearest Android rival. Expect Samsung to build on this lead on the back of the Galaxy S III.
What it means for the Enterprise
The tremendous Galaxy S III demand will have an impact on the enterprise because it definitely breaks the view that companies can go all iOS in their BYOD programs. Many users are voting with their pocket-books for Apple alternatives. In an age of Consumerization of IT, this reifnorces that enterprises will be beset by multiple mobile platforms.
It also presents some good news for IT departments. More concentation in Android market share will enable enterprises to limit the number of Android devices supported without as much user backlash. This will increasingly be an important consideration as enterprises deal with the challenges associated with Android fragementation that were addressed in yesterday’s post.