Although the Mobile Era started a few years ago with the launches of iPhone-Android-iPad, social media had some unfinished business. Until the social media poster child went public, it was destined to suck most of the air out of any technology discussion it entered. At 900 million users, that included a lot of discussions. With a ticker symbol, FB, it is now more fact than mystery and I suspect Facebook has a lot more to do. With that said, expect mobility to now take center stage.
Mobile Made Social Media
Much, Much Bigger
The fact is that social media’s meteoric rise owes a big debt to mobile. Mobility makes social media more personal, richer and immediate. Social media has its own trajectory, but there is no doubt that mobility served as lighter fluid on the social media flame; accelerating adoption and usage. According to Facebook over 488 million users are active on it’s mobile products. Interestingly, the biggest concern about Facebook’s future is the recurrent theme that mobility is a threat to its dominance (enter Instagram). To be sure a big part of the developing world accesses the internet exclusively on mobile devices. And we all know that the world (except China) is Facebook’s market. More on this in a future post.
Mobile is Critical to the Enterprise
As much as social media is benefiting from mobile as a catalyst, corporate enterprises rely upon it. Ever since sales organizations adopted Blackberry’s for mobile email in 1999 it has been a cornerstone of corporate IT. Not to say the the Blackberry 850 meets our current standard of mobility. Email only or even voice plus email and contacts (Ah, the Treo) mobile phones (now known as feature phones) were introduced as integrated communications devices. They did not include mobile computing and robust consumption of data and applications. It took the iPhone’s introduction in 2007 to introduce the true era of mobility. Enterprise mobility started shortly thereafter (actually that week), but the ramp was slow.
The mobility invasion of the enterprise is no longer slow. It’s a tidal wave. Better break out that surf board and Like it. There is no longer a social media diversion for enterprises to hide behind.
Maybe enterprise mobility will deliver us the next Facebook. What do you think? Comment below.