Bret Kinsella is focused on all things mobile and in particular the impact on enterprises and broader market trends. After years of IT centralization the technology pendulum is swinging back to the network’s edge. The computing power, utility and availability of smart mobile and wearable devices is changing the assumptions that have governed enterprise IT for 20 years. The parallels to disruption caused by the advent of the PC and the internet are unmistakable. A key lesson for today’s executives is that sources of information and insight were essential to navigating previous disruptions and are just as critical in today’s mobility transformation.
A frequent contributor to professional publications on topics ranging from branding and supply chain to social media and mobility, Bret founded EdgeLens in 2012 to fill a gap. Having worked for twenty years helping senior executives of large organizations understand and leverage disruptive technologies, EdgeLens was developed to inform and provide practical insight on one thing: enterprise mobility.
Positive feedback from an article in Mobile Enterprise was the catalyst to create a dedicated forum highlighting some of the best ideas on changes being ushered in by technology adoption. EdgeLens encourages article ideas and submissions from leading enterprise mobility thinkers. Please submit your ideas directly to bret@EdgeLens.com.
While leading technology consulting practices at Harris, Sapient and Andersen Consulting (Accenture), Bret worked with a wide range of Fortune 500 customers in the United States, Europe and Latin America. His time as CMO of social-mobile start-up dwinQ and service as interim CMO for mobile advertising innovator XappMedia added to this perspective and in particular how it spills over into the marketing department. Bret brings the enterprise IT perspective and experience integrating technology and business processes to mobile technology adoption driven by the consumerization of IT.